A few days ago, i was looking on Amazon France for the book that Loic Le Meur wrote about blogs and companies. This book is called Blogs pour les pros
Ok, this is a basic example but i can imagine the reaction of non-techie people searching on Amazon without knowing exactly the name of an article. In the real word, when you ask an employee of Virgin (or another store) for a book, you don’t have to exactly spell its name. The main reaction of common people will be to go on another shopping site because the article seems unavailable on Amazon. And I’m sure that some of them will shut down their computer and drive to the nearest book shop. All of that because of a s missing…
For information, i repeated this search on another great french site, La FNAC, and it returned me the book even if there is a mistake in my query.
